BTS, BLACKPINK, Stray Kids and ATEEZ Appear in Super Bowl Halftime Show Fan Poll

BTS, BLACKPINK, Stray Kids, and ATEEZ have all been named in an overseas online poll predicting the headliners for the 2027 Super Bowl Halftime Show. While official performers have not yet been determined, K-pop groups have been included among the options fans thought of for one of the biggest broadcast stages in American popular music.

Fan voting open until July 1

This survey is akin to an online vote predicting the headliners for the 2027 Super Bowl Halftime Show. Voting continues until 12 PM (Eastern Time) on July 1, and is conducted in a manner that allows the same person to participate multiple times.

It is difficult to directly interpret current vote counts or rankings as actual casting possibilities. Halftime Show performers are not decided solely by fan votes; the position requires alignment with the decisions of organizers and production partners, local popularity in the United States, performance composition, and suitability for broadcast.

Nevertheless, the sight of BTS, BLACKPINK, Stray Kids, and ATEEZ appearing on the same questionnaire leaves a significant impression on fans. BTS and BLACKPINK are known as representative names in the global pop market, while Stray Kids and ATEEZ are groups that have confirmed strong fanbases through North American tours and album achievements.

To be held at SoFi Stadium on February 14, 2027

Super Bowl LXI will be held on February 14, 2027, at SoFi Stadium in Inglewood, California, USA. This stadium hosted Super Bowl LVI in 2022, and the 2027 event will be the ninth Super Bowl held in the Los Angeles area.

While the Super Bowl is a sporting event, looking specifically at the Halftime Show, it is considered one of the largest broadcast stages for pop stars worldwide. Within a short period, performers must compress hit songs, stage presence, and symbolism, while delivering a performance that is instantly persuasive even to viewers outside the fandom.

Large-scale performances and American home viewers

When K-pop is linked to this stage, the first strength that comes to mind is performance. Large-scale group choreography, rapid scene transitions, and the online viral power of fandoms align with the short and intense format of the Halftime Show.

However, the hurdles to overcome are clear. They must match the number of songs familiar to American home viewers, stage compositions that the English-speaking public can immediately follow, and the tone of a broadcast watched by multiple generations. It must be a stage that is not just filled by fans' anticipation, but a performance that is read as a mainstream pop spectacle.

It is too early to accept this survey as a 'confirmation of K-pop's entry into the Super Bowl.' However, the fact remains that the names of BTS, BLACKPINK, Stray Kids, and ATEEZ were mentioned together regarding the 2027 Super Bowl Halftime Show. Until the official headliner announcement, the names of these four groups remain recorded as the clearest K-pop scene created by fan voting.