After two years of tests, Lee Kyung-hee debuts Kkaebang Kkaebang

Actress Lee Kyung-hee has released 'Kkaebang Kkaebang,' a hangover cure in which she personally participated in the development process. In a video released through the YouTube channel 'Banggane,' Lee Kyung-hee revealed the product development process and the background of its launch.

Passed MFDS review after 2 years of development

Lee Kyung-hee explained that she conducted meetings and factory tests for approximately two years to prepare this product. In particular, she mentioned the domestic hangover cure regulations that have been strengthened since 2025, stating that she focused on aligning with the legal framework to prevent issues with exaggerated advertising. The product contains ingredients whose effectiveness has been confirmed through the Ministry of Food and Drug Safety (MFDS) review and meets relevant standards through scientific evidence such as human application tests.

Pomegranate-flavored jelly product composition

The new product 'Kkaebang Kkaebang' was produced in a jelly form. Lee Kyung-hee stated that she tested various fruit flavors, such as plum and apple, to determine the taste of the product, and ultimately adopted the pomegranate flavor. The main ingredient is manufactured based on oriental raisin tree fruit extract powder. Lee Kyung-hee specified that the product is intended to help one feel refreshed and comfortable the day after drinking.

First personal product launch in 20 years since debut

This product is the first personal product Lee Kyung-hee has presented in approximately 20 years since her debut. She explained that although there have been many product collaboration proposals in the past, she had not proceeded with them because she wanted to be cautious since it is an edible product. Lee Kyung-hee expressed her motivation for developing the product humorously and showed her willingness to take on the challenge of a product she personally put great effort into.