VROWN opens a Zungk Pop universe with 'Itsy Bitzy' debut
Solo artist VROWN releases his first single 'Itsy Bitzy' at noon on the 15th, launching HOLO's first artist IP project.
Debut single 'Itsy Bitzy' to be released at noon on the 15th
Solo artist VROWN will release his first single, 'Itsy Bitzy,' through various online music release platforms at noon on the 15th. This new release marks the beginning of 'Zungk,' the unique musical universe VROWN aims to establish.
Through this release, VROWN puts the genre 'Zungk Pop' at the forefront. This genre is characterized by implementing a sense of vitality amidst collision and imbalance through a process of deconstructing and reassembling soul, hip-hop, electronic, and pop sounds.
The first IP project from creative house HOLO
This project is being carried out under the planning of HOLO, a Seoul-based creative house. HOLO develops artist IP projects that organically design an artist's music, visuals, and character narratives, and VROWN has been selected as the first participant in this project.
HOLO focuses on planning and producing artist IP by combining music, video, and storytelling. Previously, the company demonstrated its global creative capabilities by becoming a final nominee in the entertainment category of the UK's 'Creative Review Awards' for the 'Night On Earth' program, which was a collaboration with the art space FUTURA SEOUL.
Music video teaser released to preview upcoming moves
On the 8th, VROWN released a music video teaser for the new song 'Itsy Bitzy' through his official YouTube and SNS channels. The video captures a visual aesthetic that visually implements VROWN's identity.
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