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Brown kicks open his Zungk Pop world with debut single Itsy Bitzy

Brown releases his first single Itsy Bitzy at noon on the 15th, introducing HOLO's first artist project and his fast, chaotic Zungk Pop sound.

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A Musical Journey Beginning with First Single 'Itsy Bitzy'

Solo artist Brown will release his first single, 'Itsy Bitzy,' at noon on the 15th. This new release marks the beginning of the unique musical world that Brown intends to build moving forward.

Solo Artist Brown to Release Debut Single 'It's Just It' on the 15th

The song title 'Itsy Bitzy' carries an interpretation different from the image of 'smallness' found in the song 'Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini' released by Brian Hyland in 1960. Rather than defining smallness as weakness, Brown defines it as a reversal of energy that moves faster and more unpredictably to dominate a space, translating this concept musically.

The Birth of the 'Zungk Pop' Genre

This single puts 'Zungk Pop' at the forefront, a genre that musically implements 'Zungk,' the independent universe designed by Brown. 'Zungk' refers to an attitude of attempting to recombine different sensations left behind through countless processes of selection and elimination in one's own unique way.

In terms of sound, intense electric bass and sharp guitar riffs surge based on a fast tempo. Multi-layered sample layers and a high-speed string section in the latter half of the song create a collision between sounds, characterized by Brown's clear vocals maintaining the center amidst that chaos.

Meanwhile, Brown participated as the first artist in the project presented by the creative house HOLO.

By Park Chul-won · By 박철원
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