Yoon Kyung-ho rides a 629% surge to No. 1 on actor brand chart

Yoon Kyung-ho takes 1st place, surpassing 3.63 million in Brand Reputation Index

Actor Yoon Kyung-ho has claimed the top spot in the Rising Actor Brand Reputation index. According to the Korea Corporate Reputation Research Institute's analysis of 103,376,393 pieces of big data for rising actors from June 23 to July 23, Yoon Kyung-ho ranked first with 3,638,769 points. This represents a 629.82% increase in brand reputation index compared to the previous month.

Yoon Kyung-ho showed balanced indicators across all categories, recording 231,804 points in Participation Index, 472,553 points in Media Index, 1,250,692 points in Communication Index, and 1,683,720 points in Community Index. His recent appearance in the drama 'Kim Bujang' and his activities in variety programs contributed to the surge in his index.

Kim Mu-yeol and Jin Ki-joo take 2nd and 3rd... Park Ji Hoon and Heo Nam-jun in top rankings

Following Yoon Kyung-ho, Kim Mu-yeol and Jin Ki-joo recorded 2nd and 3rd place, respectively. Kim Mu-yeol took 2nd place with 3,144,794 points, while Jin Ki-joo ranked 3rd with 2,514,560 points. Park Ji Hoon placed 4th, and Heo Nam-jun took 5th.

The top 10 continued with Park Jung Min, Choi Hyun-wook, Lee Jong-suk, Go Youn Jung, and Kim Namgil. The total volume of big data used for this analysis was 103,376,393, an 8.44% decrease compared to the previous month (112,908,908). In terms of specific categories, Brand Consumption decreased by 29.01% and Brand Issue decreased by 20.93%, but Brand Communication increased by 1.90% and Brand Spread increased by 8.75%.

Trendy actors like Byeon Woo-seok and Ju Ji-hoon populate the top 30

The top 30 for Rising Actor Brand Reputation includes Byeon Woo-seok, Ju Ji-hoon, Kim Go-eun, Lim Ji-yeon, Lee Je-hoon, Koo Kyo Hwan, Park Min-young, KIMSEJEONG, Jung Woo, Jisung, Park Shin Hye, Han Ji Min, Park Bo-young, Doh Kyung-soo, Kim Young-kwang, Lee Jae-Wook, Yoo Hae Jin, and Kim Jaewon.