Go Youn Jung's Jexymix crop top takes off with a 2,344.8% sales spike

6-weeks of major product sales increase

Jexymix saw a dramatic increase in sales of key apparel products within six weeks of appointing actress Go Youn Jung as their model. Analysis of the period from June 4 to July 18 revealed that sales of the eight products Go Youn Jung wore in the campaign increased by 134.4% compared to the previous six weeks (April 19 to May 30). The product with the highest growth rate during this period was the 'Unbalanced Logo Banding Crop Top,' which surged by 2,344.8%. This product alone saw a 208.2% increase in sales in the first week of the campaign, June 1st week, compared to the previous week.

Various categories of products show sales increase

Sales increases were observed across various product categories, including bra tops, crop tops, leggings, and shorts. The 'RX Punching Reflective Two-in-One Shorts' increased by 525.7%, the 'RX Black Label Signature 360N Reflective Bra Top' by 248.1%, the 'V-Up 3D Plus Bootcut Leggings' by 212.6%, and the 'RX Black Label Signature 380N Mesh Pocket Leggings 5-Piece' by 177.3%. All these products are key items in the brand's apparel line, and Go Youn Jung's wear contributed to heightened consumer interest in the overall product range.

Campaign images and videos attract consumer attention, boosting brand recognition

Jexymix's released campaign images and videos attracted consumer attention. Immediately after the campaign's release, in the first week of June, product sales increased by 208.2%. Analysis suggests that Go Youn Jung's healthy and stylish image aligned well with the brand's athleisure style. The brand explained that Go Youn Jung's styling effectively highlighted the brand's functionality and sensibility, influencing consumer purchasing decisions. Reflective details, mesh, and punching materials, suitable for summer running and outdoor activities, also contributed to the sales increase.

Brand official "Consumer interest in the campaign with Go Youn Jung led to increased sales of key apparel products"

Go Youn Jung's campaign images and videos spread through official SNS, attracting consumer attention. After the campaign's release, it positively influenced both existing and new customer acquisition. A Jexymix official said, "Consumer interest in the campaign with Go Youn Jung led to increased sales of key apparel products." The brand stated that it plans to strengthen its brand competitiveness through various content in the future.