Sung Si-kyung's The Seasons turns low ratings into YouTube heat

KBS 2TV's 'The Seasons - Sung Si-kyung's Ear-Pleasing Boyfriend' is demonstrating a powerful presence on digital platforms, transcending traditional viewership metrics. According to the 2026 second quarter TV-OTT buzz analysis released by Good Data Corporation, 'The Seasons - Sung Si-kyung's Ear-Pleasing Boyfriend' ranked 1st in the weekly average buzz ranking for KBS non-drama programs.

Following its first broadcast on March 27, the program has drawn explosive reactions on online platforms such as YouTube over the past four months. In particular, the performance video of HANRORO's '0+0' recorded nearly 3.6 million views on the KBS Kpop YouTube channel. The duet stage of 'Malikkot' performed by Sung Si-kyung and Lee Seung-chul surpassed 3.2 million views just two weeks after its release. Additionally, performance videos featuring Sung Si-kyung with Lee Mu-jin, Roy Kim, and Lee So-ra continue to maintain high view counts.

A lineup spanning from legendary singers to idols

The program's buzz stems from a cast that spans generations. While senior singers such as Lee Seung-chul, Kim Gwangjin, Yoon Jong-shin, Lee So-ra, and Lee Jae-hoon fill the stage, K-pop idol groups including Taeyang, 2AM, I.O.I, ITZY, BOYNEXTDOOR, and Cortis have also appeared. Beyond singers, actors such as Kim Namgil, Cho Jung-seok, Kim Dae-myung, and Lee Sung Kyung participated as guests.

The program is characterized by its structure of featuring a different song for the opening every week and the duet corner 'Two People' performed with guests.

MC Sung Si-kyung's hosting and the program's standing

MC Sung Si-kyung leads the show based on his smooth wit and musical depth. Despite the unique nature of its late-night terrestrial programming slot, 'The Seasons - Sung Si-kyung's Ear-Pleasing Boyfriend' has established an unrivaled position in both buzz metrics and online views.