Choi pours vintage jazz warmth into new single "Apple Juice"
Singer-songwriter Choi moves beyond jazz-pop with "Apple Juice," a summer single built on standard jazz textures, stained-heart imagery and a vintage MV.
Moving Beyond Jazz-Pop into Standard Jazz Grammar
Singer-songwriter Choi has released her new single, 'Apple Juice.' Since her 2023 debut, Choi has showcased bossa nova and jazz-pop through tracks such as 'Home.', 'Ghost in my graveyard', 'Autumn Breeze', and 'Postcards.' While her previous works focused on interpreting jazz colors with a pop sensibility, this new song places its weight on handling the essential textures of the jazz genre.
Lyrics Metaphorizing 'Apple Juice Stains' and a Vintage Music Video
The lyrics visualize the excitement of a summer day through the motif of an 'apple juice stain.' Much like a stain on clothing that is not easily removed, it metaphorically expresses emotions that have unintentionally spread through the heart. The music balances summer freshness with a classic jazz sound, supported by Choi's vocals which anchor the song's sentiment. The accompanying music video realizes the song's analog atmosphere through vintage-textured visuals.
A Musical World Built Through Consistent Single Releases
Choi continues her activities in the domestic jazz scene, having recently released 'What heart can do' and 'So Say.' This new single, 'Apple Juice,' is the result of reflecting the unique musical worldview Choi has built through her consistent release of singles.
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