Jennie puts 'Less than a Lover' in motion for 147 vivid seconds
Jennie releases a 147-second performance video for 'Less than a Lover,' shared through official channels, JENNIE HQ and her social accounts.
Artist Jennie has released the performance version of her new song 'Less than a Lover.' Released in conjunction with the music release, this video captures Jennie's movements and the flow of the song for 147 seconds.
The video goes beyond merely showing choreography, conveying the atmosphere of 'Less than a Lover' through Jennie's gestures synchronized with the rhythm and melody of the song. It focuses on compressing and showcasing the emotional lines of the song within the limited running time.
147-Second Performance Version Release
The released performance version centers on Jennie's movements while the music plays. Jennie leads the scenes in accordance with the rhythm and melody of the song, visually unfolding the emotions of the new track.
By adding a performance video to the experience of listening to the original song, 'Less than a Lover' has expanded into content that is consumed through both the music release and the video.
Integration with Personal SNS and JENNIE HQ Channels
This video was distributed through Jennie's official channels. Jennie's personal official accounts on Instagram, TikTok, and Twitter were integrated with the Instagram, TikTok, and Twitter channels of JENNIE HQ.
The official website jennie.lnk.to/LessthanaLover was also presented as a gateway connecting to the music release and the video. Fans can check out the new song and the performance video on each platform.
Related articles
Jennie sets a sultry summer mood with Less than a Lover
Blackpink's Jennie calls the status-message dodge a dating red flag
