Sunghoon checks fangs as Jae Park lists ENHYPEN vampire mansions
ENHYPEN expands THE SIN : BLISS with fake vampire ads starring Sunghoon as a dentist and Jae Park as a realtor before its August 21 release.
The Unique Transformations of Dentist Sunghoon and Realtor Jay
Group ENHYPEN is fleshing out their original worldview through 'ENGENE ver.' content featuring the concept of their 8th mini album, 'THE SIN : BLISS'. The members provide fans with a unique sense of immersion by using a 'fake advertisement' format, promoting fictional brands that might actually be used in a vampire society.
In Sunghoon's individual content released on the 19th, he transformed into a dentist introducing 'PEARL BITE', a brand specializing in oral care. Wearing a lab coat and exuding a professional aura, Sunghoon appeared as a doctor managing the fangs that serve as a symbol of vampires. Under the slogan "White teeth without bloodstains, a perfect smile," the brand adds a setting where it cleanses tooth pigmentation and bloodstains, targeting vampires who consume blood as their staple diet. In the video, Sunghoon showed a warm side, demonstrating products and sharing fist bumps with a young patient after a checkup.
Following this, on the 20th, Jay transformed into a real estate agent for 'Centuries VAMPIRE ESTATE', a real estate agency exclusively for vampires. Reflecting the characteristic of vampires who avoid light, Jay acted as a skilled agent who handles business while quickly blocking light from entering the mansion.
From Transportation to Asset Management: An Expanding Vampire Universe
This content from ENHYPEN increases the density of their worldview by organically connecting various professional groups and brands within vampire society. Starting with the vampire-exclusive transportation service 'ROUTE' which has already been revealed, Jungwon's asset management brand 'MIDNIGHT BANK' and the mattress brand 'DORMANT', for which NI KI serves as the model, appeared in succession.
Following the stories of Sunghoon and Jay, individual content for Jake and Sunoo is scheduled to be released sequentially through the 22nd.
Meanwhile, ENHYPEN will release their 8th mini album 'THE SIN : BLISS' worldwide on August 21 at 1 PM. This album contains 10 tracks depicting the process of lovers who break taboos and flee, accepting being together as a 'blessing'. The music video for the title track 'Bloody Paradise' will be released at midnight on the 22nd, the day after the album release.
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