NI KI stars in ENHYPEN's coffin-mattress ad for vampires
ENHYPEN reveals NI KI's DORMANT film for THE SIN : BLISS, turning vampire insomnia into a fictional mattress campaign before its Aug. 21 release.
ENHYPEN member NI KI has transformed into a unique advertisement model capturing the daily life of a vampire.
On the 18th, ENHYPEN released photos and films for NI KI's version of the 'ENGENE ver.' for their 8th mini album, 'THE SIN : BLISS', through their official SNS channels. This content utilizes a fake advertisement format depicting the daily life of vampire society. Following the previously released special transportation service 'ROUTE' and financial service 'MIDNIGHT BANK', this introduces the mattress brand 'DORMANT' as the third brand, further fleshing out the group's universe.
'DORMANT', a fictional brand offering a 100-year warranty service
'DORMANT', for which NI KI serves as the model, is set to sell coffin-shaped mattresses, reflecting the characteristics of vampires. Designed for vampires who struggle to get a good night's sleep, this fictional brand provides specific product information, such as pressure-relief design and light/noise-blocking technology. The brand's detail is further enhanced by adding a 100-year warranty period and a free cleaning service setting.
Playing dual roles from a vampire suffering from floor noise to an angel
In the released film, NI KI shows his diverse range by playing dual roles. In the video, NI KI acts as a vampire filled with fatigue because they cannot sleep properly on a regular mattress. In particular, the scene where the vampire suffers from floor noise—a realistic inconvenience—humorously depicts an everyday problem that even an immortal being cannot avoid.
In the following scene, he transforms into an angel who gives a surprise gift of a coffin-shaped mattress to the exhausted vampire. NI KI's acting continues through the contrast between the exhausted appearance and the peaceful expression during sleep, as well as the process of transforming into an angel to deliver the gift.
This 'ENGENE ver.' series continues the concept of the 8th mini album, with each member appearing as a model for a different brand. ENHYPEN's 8th mini album, 'THE SIN : BLISS', is scheduled to be released worldwide on August 21 at 1 PM.
Related articles
