Sandara Park turns Waterbomb spark into a Southeast Asia solo push

Singer Sandara Park is set to target the Southeast Asian market by joining forces with Power Entertainment. Power Entertainment announced on the 28th that it has decided to invest in Sandara Park's personal label, Aradnas.

This collaboration will proceed by utilizing Power Entertainment's local infrastructure and networks to promote various projects for Sandara Park. The scope of activities includes solo concerts, fan meetings, and participation in large-scale music festivals, as well as exclusive content specifically planned for Sandara Park.

Connection Started on the 'Waterbomb Singapore' Stage

The connection between the two parties began on the 'Waterbomb Singapore' stage held in 2024. David Yong, CEO of Power Entertainment and co-host of the event at the time, provided the opportunity for collaboration by officially inviting Sandara Park. The stage capabilities of Sandara Park witnessed on-site became the foundation for this partnership.

CEO David Yong stated regarding Sandara Park, "She is a legendary K-pop artist recognized by everyone since her 2NE1 days," and added, "As an all-round artist who handles everything from music to variety shows, I am confident that Sandara Park, as she begins a new journey as a solo artist, will show fans diverse music and creative sides."

Solo Activities Spanning Across Southeast Asia

Through this collaboration, Sandara Park plans to conduct solo concerts and fan meetings touring various countries in Southeast Asia, rather than being limited to a specific nation. Furthermore, she will expand her touchpoints with local fans by appearing on stages of large local festivals.

This partnership is structured to support the activities of Sandara Park's personal label, Aradnas, and aims to establish a long-term activity system rather than one-off appearances. Having debuted in 2009 with the group 2NE1 and leaving behind hit songs such as 'Fire' and 'I Am the Best,' Sandara Park has been continuing her full-scale solo activities since 2023.