Hong Eun-hui gives BEWAVE its first actor as Love In Disguise nears

Television actor Hong Eun-hui has signed an exclusive contract with BEWAVE Entertainment. This marks the first time BEWAVE, which opened its doors last year, has recruited an actor.

The company, which has made a name for itself primarily through music artists such as Tony An and ONEUS, is now expanding its reach into actor management, starting with Hong Eun-hui. CEO Koo Bon-young stated regarding Hong Eun-hui, "She is an actor who has shown extraordinary presence on television through the acting expertise she has built over a long time," and pledged to support her future activities.

The first actor lineup starting with Hong Eun-hui

Hong Eun-hui is not an actor who relies solely on the buzz of a single project. She has been active for a long time, moving between family dramas and genre dramas such as Munhwa Broadcasting Corporation's 'Working Mom, Parenting Daddy', 'Less Than Evil', and KBS2's 'Revolutionary Sisters'. Her strength lies in being a familiar face to the public, having also gained experience hosting variety shows and lifestyle information programs.

When a new company builds its first actor lineup, stability is as important as name value. While there are ways to discover new faces, putting forward an actor who is already proven in broadcasting environments can more quickly demonstrate how the company intends to manage actor activities. This is why Hong Eun-hui's joining is more than just simple news of a contract.

From a music-centered company to actor management

BEWAVE has introduced news such as Tony An's exclusive contract, ONEUS's new beginning, and the joining of producer R.Tee on its official website. While its starting point was closer to K-pop and music production, the recruitment of Hong Eun-hui has created the company's first actor category. When idol groups and veteran actors are placed under the same roof, the points of contact where they can meet—such as advertisements, variety shows, and content production—increase.

Of course, actor management differs in nature from singer management. Rather than album release cycles or fandom management, project selection, coordination with production companies, and long-term image management are more important. Therefore, who the first actor is serves as a signal showing the company's direction. BEWAVE's choice of Hong Eun-hui is interpreted as a decision to first build fundamental strength through an actor with extensive broadcasting experience, rather than pursuing immediate flashy expansion.

2026 second half goal 'My Guilty Person'

Hong Eun-hui is scheduled to meet viewers through the new tvN drama 'My Guilty Person'. This work is a close-knit thriller romance starring Im Siwan and Seol In-ah, aiming for broadcast in the second half of 2026. The original work is known to be the KakaoPage web novel and webtoon 'Why Don't You Know She's a Woman'.

The first impression at a new agency will ultimately be materialized in the next project. The contract announcement is the starting line, and how Hong Eun-hui continues her new drama and subsequent variety and advertising activities is expected to lead to BEWAVE's first success in actor management.