Four POW members go blonde as Yochi steers 'FLAVOR'

Members Transform with Blonde Hair, Concept Photos Evoke Beauty Brand Photoshoot

The group POW is returning with visuals that capture the freshness of summer. Over the course of the 7th and 8th, POW sequentially released concept photos for their new single album 'FLAVOR' through their official SNS channels.

In the released photos, the members create a sophisticated atmosphere reminiscent of a beauty brand campaign, using cosmetic products such as lipsticks, serums, blushes, and perfumes engraved with the album title logo as props. Pastel-toned outfits in pink, blue, and yellow add to the refreshing mood.

They have also changed their hairstyles. Four members—Hyun Bin, Jeong-bin, Dong-yeon, and Hong—changed their hair color to blonde, showcasing a different image from before. Yochi maintained his existing hair color, creating harmony with the other members.

Leader Yochi Produces All Tracks... Comeback After 6 Months

The members' musical evolution is also notable in this comeback. Leader Yochi personally took charge of producing all tracks for the new single 'FLAVOR'. Returning approximately six months after their 'COME TRUE' activities in January, this new release is expected to capture POW's unique color through Yochi's production.

Since their debut in October 2023, POW has continued their activities by releasing EP 1 'Favorite', EP 2 'Boyfriend', and EP 3 'Being Tender' in succession. During the first half of the year, they also communicated with global fans by holding monthly fan signing events and activities in China.

Music Release on the 28th at 6 PM

The new single 'FLAVOR' will be released through various online music sites on the 28th at 6 PM. POW is currently counting down to their comeback by sequentially releasing individual member teaser videos and various promotional content.