BTS turns the British Museum’s Korea Gallery into an ARIRANG trail
BTS teams with the British Museum from July 6-23 for an ARIRANG album trail featuring Korean artifacts and a visitor SNS campaign.
BTS is launching the 'BTS THE CITY ARIRANG - LONDON' project in collaboration with the British Museum, transforming London into a space for music and cultural experiences.
At the heart of this project, the 'Korea Gallery trail' will run from July 6 to July 23 at the British Museum's Korea Gallery. Visitors can connect with the messages within the 5th studio album 'ARIRANG' through the permanent collection of artifacts in the Korea Gallery. The exhibition is centered on artifacts from the Silla Dynasty, drawing inspiration from the resonance of the Divine Bell of King Seongdeok featured in the album's 6th track, 'No.29'.
Visitors can scan a QR code at the entrance of the Korea Gallery for guidance. A social campaign titled 'What is Your Arirang?' will also be held, encouraging visitors to find artifacts and share them on SNS while answering the question. Featured artifacts include moon jars, gold earrings, roof tiles (sumaksae), and Sarangbang artifacts.
The Success of the 5th Album 'ARIRANG', Which Reached No. 19 on the Billboard 200
The 5th studio album 'ARIRANG', which serves as the foundation for this project, is achieving record-breaking success on the US Billboard charts. The album reached number 19 on the Billboard 200, the main album chart.
The title track 'SWIM' continues its success, remaining on the Billboard Hot 100, the main singles chart, for 15 weeks. Additionally, a total of five songs, including 'Come Over', entered the Global 200 chart, and 11 songs in total made the Global (Excl. US) chart.
