Kim Hee-sun Fronts UNICEF EXCELLENCE as First Campaign Face

Actress Kim Hee-sun has stepped forward as the first face of the Korean Committee for UNICEF's new sponsorship campaign, 'UNICEF EXCELLENCE.' Kim Hee-sun has completed filming for the campaign video and pictorial, participating in this project through a talent donation.

The actress, who has long contributed to medical expense support and disaster relief, has now shifted her voice toward supporting the learning and dreams of children in difficult environments.

Participating as the First Representative of UNICEF EXCELLENCE

'UNICEF EXCELLENCE' is a sponsorship campaign that helps provide education and learning opportunities so that children in difficult environments can discover their potential and dream of a better future. Kim Hee-sun stated, "I hope all children in the world can dream bigger and have equal opportunities to fully unfold the potential they possess."

She continued, asking for more people to join by saying, "Our small interest and warm support become a great force that changes the lives of children." This participation stands out as it is not merely a donation in her name, but a talent donation where the actress uses her face and voice as the campaign's message.

From Medical Support to Red Cross Club

Kim Hee-sun's words carry weight because her sharing has not been limited to just one or two campaigns. She has consistently lent a hand to places in urgent need, including medical expense support through Asan Medical Center, helping pediatric cancer patients and abused children, mask donations, donations to overcome the COVID-19 crisis, and supporting neighbors affected by large forest fires.

She is currently known as a member of the 'Red Cross Club,' a group of major donors of the Korean Red Cross. UNICEF has operated a structure where goodwill ambassadors and figures from various fields promote child support activities through local inspections, charity events, and campaign participation, and Kim Hee-sun's talent donation is seen within that framework.

Campaign Launch Announced for June 22

The official teaser announced the start of the campaign on June 22, 2026, along with the phrase 'A great journey for all children.' Related pictorials and stories are scheduled to be released in the July issue of Marie Claire and on the official website.

As this is a campaign in which figures from various fields will follow Kim Hee-sun, the first representative, she has been given the role of clearly establishing the starting point. Rather than staying at the message of 'please help poor children,' it is closer to 'let's create opportunities together for children to unfold their potential.'

Kim Hee-sun met viewers last year in the TV Chosun drama 'Because There is No Next Life' in the role of Jo Na-jung. As the public interest activities she has continued separately from her acting work align with this talent donation, UNICEF EXCELLENCE opens its first scene with a face familiar to the public.