You Quiz on the Block Tops July Variety Show Brand Reputation Rankings

'You Quiz on the Block' on tvN took 1st place in the July variety program brand reputation rankings. This is the result of analyzing 74,366,038 pieces of brand big data for 50 variety programs loved by the public from June 5 to July 5 by the Korea Corporate Reputation Research Institute.

You Quiz Brand Reputation Index 4,549,935

'You Quiz on the Block' recorded a brand reputation index of 4,549,935. Although it decreased by 7.30% compared to 4,908,475 in June, it maintained its 1st place position.

Detailed indicators were tallied as 203,733 for participation index, 827,241 for media index, 1,301,056 for communication index, 1,686,561 for community index, and 531,342 for viewership index. Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated that in the keyword analysis for the 1st place brand 'You Quiz on the Block', 'Yoo Jae-suk, Heo Nam-jun, Kim Mu-yeol' appeared highly. In the link analysis, 'appear, sincere, talk' appeared highly, and the positive ratio was 92.49%.

'I Live Alone' 2nd, 'Mountain Bachelor Hero' 3rd

MBC's 'I Live Alone' rose to 2nd place with a brand reputation index of 4,013,653. This is an 11.01% increase compared to 3,615,446 in June. Detailed indicators are 648,714 for participation index, 703,850 for media index, 984,459 for communication index, 935,222 for community index, and 741,408 for viewership index.

SBS's 'Mountain Bachelor Hero' recorded 3rd place with a brand reputation index of 3,599,647. It was tallied as 253,587 for participation index, 848,200 for media index, 1,095,252 for communication index, 821,839 for community index, and 580,770 for viewership index.

4th place was 'Hangout with Yoo'. It recorded a brand reputation index of 3,403,874, a 20.07% decrease from 4,258,475 in June. It recorded 229,894 for participation index, 387,946 for media index, 1,057,369 for communication index, 1,271,463 for community index, and 457,202 for viewership index.

5th place '2 Days & 1 Night' recorded a brand reputation index of 3,307,685. This is a 30.02% increase compared to 2,543,943 in June. Its detailed indicators were 173,007 for participation index, 780,380 for media index, 943,141 for communication index, 669,749 for community index, and 741,408 for viewership index.

Analysis of 74,366,038 July Brand Big Data

The total amount of variety program brand big data for July was 74,366,038, which is a 4.49% decrease from 77,858,093 in June. Director Koo Chang-hwan explained that in the variety program brand category, brand participation rose by 5.83% and brand issue rose by 10.37%. On the other hand, brand communication fell by 3.32%, brand spread fell by 20.63%, and brand consumption fell by 0.61%.

The brand reputation index is an indicator calculated by extracting brand big data and classifying it into participation value, communication value, media value, and social value through consumer behavior analysis, then applying weights. In variety program brand reputation, participation value and communication value, etc., are comprehensively analyzed.

The top 30 rankings for July variety program brand reputation are 'You Quiz on the Block', 'I Live Alone', 'Mountain Bachelor Hero', 'Hangout with Yoo', '2 Days & 1 Night', 'My Little Old Boy', 'Radio Star', 'Running Man', 'I Am SOLO', 'National Singing Contest', 'Immortal Songs', 'Undercover Chef - Korea', 'Gag Concert', 'Omniscient Interfering View', 'Lovers of Joseon', 'Kong Kong Pam Pam', 'Knowing Bros', 'Amazing Saturday', 'Chef & My Fridge', 'Divorce Camp', 'Golden Oldies (TV program)', 'Hidden Singer', 'Same Bed, Different Dreams', 'The Return of Superman', 'TV Animal Farm', 'Heart Signal 5', 'Street Restaurant Fighter', 'Fun-staurant', 'The Precious Family of Someone Else', and 'Open Concert' in order.