ALPHA DRIVE ONE turns up the red for UNBREAKABLE comeback

ALPHA DRIVE ONE is preparing a new comeback. The K-pop group will release its second mini album, UNBREAKABLE : 少年BEAST, on August 24 at 6 p.m., marking its next formal album project after establishing itself as a fast-rising act earlier this year.

WakeOne, the group's agency, opened the album rollout at midnight on July 25 through ALPHA DRIVE ONE's official social media channels. The company unveiled a title sequence video that captures the mood of the upcoming album, along with a dedicated website titled BEAST ARCHIVE.

The title sequence video introduces a sharper visual direction for the members. Set against a striking color palette built around black, white, and red, the clip presents ALPHA DRIVE ONE with a more charismatic image than the one previously shown to fans.

BEAST ARCHIVE is designed as a central destination for the promotion. The website gathers content tied to the new album in one place, allowing fans to explore the comeback materials as they are released. Additional teaser videos and photos are scheduled to be updated there in stages.

ALPHA DRIVE ONE has named this comeback its Immersive Series. Rather than framing the release only as a music launch, the group plans to expand the album's story through multiple forms of content, beginning with the title sequence and BEAST ARCHIVE. The approach is intended to give fans a stronger sense of immersion around the new project.

The campaign also points to the group's effort to build a more distinctive narrative world of its own. In May, ALPHA DRIVE ONE released the prologue single No School Tomorrow, presenting a bright and free-spirited image of boys. With the new mini album, the group is aiming to deepen its musical spectrum and show a different side of its identity.

Since its debut, ALPHA DRIVE ONE has quickly positioned itself as a major new force in the music scene. In January, the group released its first mini album, EUPHORIA, and recorded 1,441,270 copies in first-week sales according to Hanteo Chart, placing the release in million-seller territory.

The title track FREAK ALARM also delivered strong results on Korean music programs. The song took first place on MBC M's Show! Champion, KBS 2TV's Music Bank, MBC's Show! Music Core, and SBS's Inkigayo, giving the group four music-show wins. ALPHA DRIVE ONE also collected five awards in total, including rookie awards and main prizes, an unusually strong record for a new act.

The group's activities have continued beyond Korea as well. Within six months of debut, ALPHA DRIVE ONE successfully completed its first global fan-con tour across three regions. The August comeback is expected to build on that momentum and further solidify the group's musical identity.