Joo Sang-wook reveals a cold-bath twist on Agent Kim Reactivated
Joo Sang-wook thanks the special effects makeup team with scar-heavy Agent Kim Reactivated set photos after the SBS drama hits 22.3% nationwide.
"I thought it was a sauna, but it was actually a cold bath" Joo Sang-wook shares intense behind-the-scenes footage featuring scar makeup

"The sauna scene was actually a cold bath" Joo Sang-wook shares filming behind-the-scenes
Actor Joo Sang-wook has shared a vivid look at the behind-the-scenes reality of his drama filming set. On the 14th, Joo Sang-wook posted behind-the-scenes photos on his SNS along with a message encouraging the special effects makeup team for their hard work.
In his post, he offered his thanks, writing, "The special effects makeup team worked so hard," while humorously revealing a plot twist on set by adding, "The sauna scene... I'll keep it a secret that it was actually a cold bath."
The released photos capture Joo Sang-wook undergoing the process of applying scars and burn marks to his body to portray 'Joo Gang-chan,' a construction company chairman with a background as a hired thug. Showing his upper body while receiving the makeup team's touch, the images demonstrate the intensity of the set as they visually implement the character's rough past.
'Agent Kim Reactivated' surpasses 22.3% viewership, driven by character immersion
The SBS Friday-Saturday drama 'Agent Kim Reactivated,' in which Joo Sang-wook is delivering a passionate performance, is currently riding a wave of massive success. According to Nielsen Korea, 'Agent Kim Reactivated' broke its own record by reaching a 22.3% national viewership rating and 23.2% in the Seoul metropolitan area after just 6 episodes. The peak viewership even soared to 26.4%.
In the drama, Joo Sang-wook oscillates between the charisma of a suit-clad construction chairman and the raw masculinity revealed when shirtless, portraying the villainous Joo Gang-chan with a despicable smile and chilling gaze. In particular, the realistic scar makeup and solid physique that support the character's narrative are cited as key elements increasing the show's immersion.
Support from wife Cha Ye-ryun and the actor's self-discipline
Actress Cha Ye-ryun, Joo Sang-wook's wife, appeared on his SNS post to show her affection for her husband. Cha Ye-ryun left a message of support with a heart emoji, saying, "Fighting, Chairman Joo. I hope 'Agent Kim Reactivated' never ends."
Now in his 28th year since debut, Joo Sang-wook used these filming set photos to plainly document the process of sculpting his body and working in sync with the production crew to achieve character perfection.