Le Sserafim hits the WNBA stage with basketballs and BOOMPALA

Le Sserafim takes the stage as the first WNBA edition headliner

Le Sserafim (Kim Chae Won, Sakura, Huh Yunjin, Kazuha Nakamura, Eunchae) has officially ramped up their push into the US market following the release of their second full-length album, 'PUREFLOW' pt.1. Moving beyond simply releasing music, the group is engaging in a series of collaborations with highly influential US platforms, including Amazon Music, the Women's National Basketball Association (WNBA), and Snapchat.

The most notable move is their participation in Amazon Music's global performance series, 'In the Paint.' In this live music series produced in connection with the NBA and WNBA, Le Sserafim took the stage as the very first headliner for the WNBA edition. Performing on a set reminiscent of a basketball court, the members showcased their new song 'BOOMPALA' and led the local atmosphere with a performance utilizing basketballs. They also performed 'SPAGHETTI (feat. j-hope of BTS),' the title track from their first single album released last October.

Sincerity shared through Snapchat content and upcoming North American tour schedule

Local promotions are being carried out through various methods beyond on-stage performances. Through the Snapchat content series 'Under the Ghost,' the members' daily lives were revealed. In the video, the members expressed their excitement for the upcoming second world tour, sharing their thoughts that they "want to make great memories in various regions." In particular, they showed their affection for the album by picking their personal favorite tracks from the second full-length album.

The performance schedule is set to be packed. Le Sserafim is preparing for a North American tour this coming September. They are scheduled to perform at the closing ceremony of 'BlizzCon 2026,' making them the only K-pop girl group to do so, and they are further expanding their presence in the US by confirming their appearance at the '2026 iHeartRadio Music Festival,' a first for a Korean girl group.