Jennie Headlines Roskilde and Open’er Festivals, Leads ‘like JENNIE’ Sing-Along
Jennie became the first K-pop artist to headline two major European festivals in succession, performing at Roskilde Festival in Denmark and Open’er Festival in Poland. Her Ray-Ban pop-up in Seongsu runs through the 16th.
K-pop solo artist Jennie has taken the stage as a headliner in succession at major music festivals in Denmark and Poland. On the 3rd, Jennie stood on the Orange Main Stage of Denmark's largest Northern European music festival, 'Roskilde Festival,' and on the 4th, she performed on the main stage of Poland's largest Central European music festival, 'Open'er Festival.'
This marks the first time a K-pop artist has been named as a consecutive headliner at the two major European festivals. For Jennie, who has been continuing her solo activities, it was also a chance to meet fans directly from the stage.
Jennie on the Roskilde Orange Main Stage
On the Roskilde Festival stage, Jennie performed her solo repertoire including 'Mantra', 'ExtraL', and 'Starlight', and also performed new songs. As soon as she appeared, cheers from the local audience erupted.
Sing-along for the final song 'like JENNIE' at Open'er Festival
The setlist for Poland's Open'er Festival was composed of songs loved by global fans, new songs, and mega-hits. As Jennie sang the final song 'like JENNIE', the audience's sing-along filled the venue.
Seongsu Daelim Changgo Pop-up Runs Until the 16th
Jennie's global ambassador activities continue with a pop-up store in Seongsu-dong, Seoul. The eyewear brand Ray-Ban is operating a pop-up store with the concept 'Jennie: Global Force. Iconic Style' at Seongsu Daelim Changgo until the 16th.
This event is centered around the 'Ray-Ban Meta (Gen 2) AI glasses' and the eyewear collection worn by Jennie. The pop-up store is an experiential space consisting of a total of 5 zones, where visitors can use photo walls and stamp missions.
In the AI experience zone, visitors can directly experience the hands-free camera function and premium audio functions of Ray-Ban Meta. Visitors who complete the stamp tour are given a chance to participate in a lucky draw, and customers who purchase products are provided with a Ray-Ban Charm that reflects personal tastes.
The Ray-Ban Meta glasses are a product that combines iconic design with AI technology. Equipped with a 12MP ultra-wide camera, it supports 3K UHD photo and video recording, and the battery can be used for up to 8 hours. It also features Meta AI-based voice functions, music listening, hands-free calling, and open-ear audio functions.
On-site, representative lineups such as Wayfarer, Skyler, and Headliner can be tried on directly. These products are being sold through online and offline channels including MUSINSA. A Ray-Ban official stated, "Through this pop-up, we will communicate more deeply with consumers and propose a new eyewear experience that combines iconic design with advanced technology."
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