NewJeans Members Become Faces of Gucci, Chanel, Dior, and Louis Vuitton

NewJeans is expanding its brand value beyond music. All five members—Hanni, Minji, Danielle, Haerin, and Hyein—have stepped forward as the faces of various global fashion and beauty brands.

The team's image, which has garnered attention since their debut for its 'youthful retro' look and styles close to everyday wear, has translated into individual brand activities for each member. Rather than one team representing a single brand, the structure involves the five members taking on the distinct atmospheres of different brands.

Hanni for Gucci, Minji for Chanel

Hanni was introduced as a global ambassador for Gucci and Gucci Beauty. In Gucci's 'The 21 with Hanni' content, she showcased her natural tastes by connecting the Horsebit 1955 bag with her personal belongings.

Minji has become the face encompassing fashion, beauty, and watch sectors as a Chanel ambassador. Haerin is active as a global ambassador for Dior Jewelry as well as a fashion and beauty house ambassador.

Danielle for Celine, Hyein for Louis Vuitton

Danielle was named a Celine global ambassador in March 2024. She has also previously collaborated with YSL Beauty.

Hyein was revealed as a new ambassador for Louis Vuitton in December 2022. This was less than half a year after NewJeans debuted in July 2022.

Debut song image leads to fashion campaigns

NewJeans' strength is clearly revealed through shirts, denim, sneakers, and small bags that seem wearable in daily life rather than flashy stage costumes. The friendly image established since their debut songs 'Attention' and 'Hype Boy' has continued into their fashion campaigns.

The members' ambassador activities are being confirmed by fans through scenes such as fashion show attendances, pictorials, beauty campaigns, and video content. The core of these brand activities is that while the five members act as faces for different brands, they are once again tied together within the team image of NewJeans.