KHS Agency Expands Global IP Business With Lee Young-ae and Hwang Jung-eum

KHS Agency, which aims to be a Hollywood-style total talent agency, is expanding its global business and IP (Intellectual Property) management scope ahead of its first anniversary, based on a client lineup that spans top stars, creators, and expert celebrities including Lee Young-ae and Hwang Jung-eum.

Rather than competing with existing agencies, KHS has introduced a 'Two-Track' model that divides roles. While existing management companies handle daily entertainment activities and on-site management, KHS is responsible for professional agency duties such as global business, IP (Intellectual Property) management, and risk management.

Securing Clients Including Lee Young-ae, Hwang Jung-eum, and Ock Joo-hyun

The clients announced by KHS include actors Lee Young-ae, Hwang Jung-eum, and Choi Myung-gil, along with singers Ock Joo-hyun, Bada, Hong Jin-young, and Luna. Additionally, creator groups such as directors Yim Soon-rye, Lee Byeong-heon, and Son Jae-gon, as well as expert celebrities like Noh Hee-young, Ko Deok-ho, and Olivia, have been added.

The lineup reveals that the company does not limit itself to traditional actor and singer management, but instead views a wide range of 'Public Figures'—including directors, expert celebrities, influencers, and entrepreneurs—as clients.

Dividing Professional Agency Duties with Existing Agencies

The core of KHS's explanation lies in the fact that it does not replace the work of existing entertainment companies. For example, in the case of Lee Young-ae, a one-person management company handles daily activities and on-site management, while KHS takes on professional tasks such as overseas business, IP management, and risk management to enhance her career value.

This model differs from the way domestic agencies used to handle all tasks comprehensively. By dividing the management of a star's activities from the management of their business rights, it can be seen as a complementary agency tailored to actors and singers who have already established their career foundations.

Collaboration with Cube Entertainment and KPLUS

KHS stated that it views Public Figures as a single IP and provides support for global expansion, contract negotiations, PR, image branding, and risk management. Based on this, it has established a collaborative system with domestic entertainment companies such as Cube Entertainment and KPLUS.

The company aims to utilize these established partnerships to support domestic and international project sales and the global business of its clients. It aspires to act as a platform that connects the IP value of its secured human resources to business opportunities in the global market. As KHS approaches its first anniversary, how it coexists with the existing management system and develops specialized services for each client remains a key focus of its future activities.