BTS’s Jimin Draws Dior and MTV Buzz With ‘Soft Punk’ Look at Paris Show

BTS's Jimin drew significant attention from international fashion media with his 'Soft Punk' style at the Dior Men's Summer 2027 Collection Show. Held on June 24 (local time), the Dior Men's Summer 2027 Collection Show served as the stage where Jimin appeared as Dior's first Asian male global ambassador.

This attendance also garnered interest as it marked Jimin's first official event following the completion of his world tour. Jimin was seen as expressing the direction of the collection, inspired by 18th-century aristocratic attire, through his hairstyle and overall look.

'Soft Punk' Named by Kirk Riley

World-renowned hair expert Kirk Riley named Jimin's hairstyle 'Soft Punk.' He explained that Jimin's hair is a modern style that contains the different elements of softness and boldness together.

Hair stylist Terra Rose Bonseryl also noted the soft layers and natural movement in Jimin's long hair. He said these details helped keep the 18th-century-inspired look refined and modern, avoiding the risk of making the outfit look like an ordinary costume.

Through his long length and unique styling, Jimin showcased the long, natural style currently being discussed as a recent men's hair trend. The overall look captured both a flexible atmosphere and a punk impression.

Jimin's Presence Covered by GQ and MTV

Major international media outlets also covered Jimin's attendance at the Dior show extensively. The global fashion magazine GQ highlighted how Jimin's hairstyle naturally connected the 18th-century aristocratic attire concept of the Dior collection with a modern sensibility.

American radio KISS 95.1 also reported the news of Jimin's attendance. MTV released a video capturing the presence Jimin showed at the Dior show, using the expression 'JIMERGENCY' (Jimin + Emergency). It is a coined term implying that Jimin's appearance triggered a reaction as intense as an emergency.

Hair Variations Continued on the World Tour Stage

Jimin's stylistic changes did not stop at the fashion show venue. During his recent world tour stages, Jimin also drew fans' attention by showcasing hairstyles that became a hot topic at every performance.

The hair styling, which synchronized with his stage performances, also connects to Jimin's image as a global ambassador. This 'Soft Punk' look from the Dior show revealed Jimin's flexible image and bold charm by capturing both 18th-century classical beauty and modern punk.