Yeonjun Draws 1,350 Fans to Seongsu-dong Ice Cream Truck for 'Ice Cream' Promotion

Tomorrow X Together (TXT) Yeonjun's 2nd mini album 'NO LABELS: PART 02' promotion gathered approximately 1,350 visitors in Seongsu-dong, Seoul. During the event, challenge videos for the new song 'Ice Cream' were uploaded online at a rate of about one per minute, carrying the offline excitement onto social media.

Approximately 1,350 Visitors to Seongsu-dong Over Three Days

From the 3rd to the 5th, the Seongsu-dong area in Seoul was decorated with pastel-toned ice cream trucks reflecting Yeonjun's colors. This offline guerrilla promotion was held to celebrate the release of the 2nd mini album 'NO LABELS: PART 02'.

Visitors participated in an interactive game where they caught ice cream falling from a screen and enjoyed video challenges. On the final day, the 5th, Yeonjun made an unannounced appearance at the site and personally demonstrated the choreography for the new song 'Ice Cream'. The fancam footage of Yeonjun filmed that day spread rapidly through online communities.

One Challenge Video Uploaded Every Minute

The reaction to the offline event translated into metrics on online platforms. During the event period, related challenge videos were uploaded to global SNS at a rate of about one per minute. User-generated content (UGC) on Instagram increased by approximately 117% from before to after the promotion, and it also increased by 19% on TikTok.

The challenge audio for the title track 'Ice Cream' rose to 14th on the Instagram trending audio charts. The microsite 'Ice Cream Generator', created to allow fans to personally combine the song's sounds, surpassed 80,000 cumulative visitors. The site works by having users select one of six ice creams and add toppings, then playing sounds that match their choices.

2nd Mini Album Release on the 10th at 1 PM

The 2nd mini album 'NO LABELS: PART 02' will be released on the 10th at 1 PM. The title track 'Ice Cream' sings about a relationship that is sweet to each other but maintains a certain line. It is based on the funk rock genre, blending vintage drums, bass, and guitar riffs, with Spanish-style sounds added in the latter half.

The album contains a total of 6 songs, including 'Vanilla', 'Even if it's a bit clumsy, again (Baby Wassup?)', 'No More Disco', 'Fxxking Star', and 'Long Way Long Ride'. It encompasses various genres including rap rock, funk rock, R&B, pop, and alternative hip-hop.

Yeonjun showcased a different musical color from his group activities by releasing his first solo mixtape 'GGUM' in 2024. Subsequently, he released the 1st mini album 'NO LABELS: PART 01', which he personally led in songwriting, composing, and performance planning, and he continues the next stage of his solo activities with this 2nd mini album.