Yeonjun turns "Ice Cream" buzz into 660,000 first-day sales
Tomorrow X Together's Yeonjun tops this year's domestic solo releases as NO LABELS: PART 02 surges on Hanteo and "Ice Cream" gains global video buzz.
660,000 First-Week Sales, the Highest for a Solo Artist This Year
Tomorrow X Together (TXT) Yeonjun has proven his immense power as a solo artist. Yeonjun's 2nd mini album, 'NO LABELS: PART 02', recorded over 660,000 sales on its first day of release according to Hanteo Chart. This figure surpasses the first-week sales of his previous work and stands as the highest first-day sales record among domestic solo artists released this year.
The core of this success lies in the performance of the new song 'Ice Cream'. Having directly participated in the choreography creation, Yeonjun featured intuitive point choreography, such as movements mimicking melting ice cream and gestures that match the lyrics. These addictive moves spread rapidly among fans, leading to repeated views of the performance videos.
YouTube Global Chart Entry and Performance Buzz
The impact of the performance was also reflected in global metrics. On July 10, the 'Ice Cream' music video climbed to 59th place on the YouTube Global Daily Top Music Videos chart. It also appeared on the popular music video charts of 19 countries and regions worldwide, demonstrating the strength of his global fandom.
In particular, the Mnet digital studio M2 'STUDIO CHOOM' video released on the 11th drew significant attention with directing that focused on Yeonjun's movements. The 4K performance video surpassed 110,000 views just 19 hours after its release.
Stage Activities Spanning from Music Bank to Inkigayo
Yeonjun is continuing his full-scale promotions through major music programs. Starting with KBS 'Music Bank' on July 10, he sequentially showcased performances on MBC 'Show! Music Core' on the 11th and SBS 'Inkigayo' on the 12th.
Broadcast stage videos are also being consumed rapidly. The 'Ice Cream' Killing Verse Live video released through Dingo Music recorded over 230,000 views. Through these activities, Yeonjun is showcasing a musical color and performance planning capability distinct from his group activities.
