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Twice and ITZY idols step from stage lights to camera close-ups

Twice and ITZY members expand into acting, with Sana, Ryujin and Yuna taking on film and drama projects after building group power.

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Twice and ITZY members, who once captivated audiences with their brilliant stage performances, are now meeting fans in a new light in front of the camera. Building upon the time and achievements they have accumulated as groups, individual members are now taking their first steps as actors.

TWICE and ITZY Members Expand Personal IP Through Acting

Twice and ITZY Head Toward the Screen and Living Rooms

Following her film debut in 'You Are the Apple of My Eye,' Twice's Dahyun has also demonstrated her presence on the small screen through dramas such as 'Love Me.' Sana also announced a new challenge as an actress by confirming her appearance in the recent Korea-Japan co-produced film 'Nyang-i.'

ITZY members are following suit. Ryujin gained acting experience through a cameo in the JTBC drama 'Reborn Rookie,' which concluded on the 7th, while Yuna is set to begin her full-scale acting career playing the role of Yoon Choi in the tvN Monday-Tuesday drama 'My Bias, My Boss,' scheduled to premiere on the 3rd of next month.

Individual Activities Beginning After Solidifying Group Status

Their trajectory follows a different path than the previous case of Miss A's Bae Suzy. While Bae Suzy increased her individual recognition first by balancing group activities with projects like the drama 'Dream High' and the film 'Architecture 101,' Twice and ITZY focused on solidifying their group's brand value first.

Twice, who debuted in 2015, and ITZY, who debuted in 2019, first secured their fandom and public appeal through albums and performances. Their acting activities, which began once the teams' positions were stabilized, serve as a foundation that draws interest to their projects simply through names like 'Twice Dahyun' and 'ITZY Yuna.' This creates a virtuous cycle where individual activities enhance the group's brand value, which in turn expands the group's influence.

The experience of mastering numerous concepts on stage translates into adaptability in front of the camera. The sense developed through music videos and various content shoots is serving as the foundation for their acting endeavors.

By Kim Eun-soo · By 김은수
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