I.O.I's 10th-anniversary glow lifts them to No. 1

I.O.I Records 5.55 Million Brand Reputation Index to Take 1st Place

Celebrating their 10th anniversary, I.O.I has risen to the top of the girl group brand reputation rankings. The Korean Corporate Reputation Research Institute announced on the 12th that, after analyzing 53,294,296 pieces of girl group brand big data measured from June 12, 2026, to July 12, I.O.I claimed the No. 1 spot for July brand reputation.

I.O.I's brand reputation index reached 5,552,322. Breaking down the specific indices, the communication index was the highest at 2,335,937, followed by the community index at 2,213,864, the media index at 716,445, and the participation index at 286,076.

Link analysis for the I.O.I brand—composed of Jeon Somi, KIMSEJEONG, Choi Yoo-jung, CHUNG HA, Kim So-hye, Joo Kyul-kyung, Chaeyeon, Kim Doyeon, Kang Mi-na, Lim Na-young, and Yoo Yeon-jung—yielded keywords such as 'unchanging,' 'reunion,' and 'proven.' In the keyword analysis, 'suddenly,' 'Yang Eui-ji,' and '10th anniversary' were selected as major keywords, with a positive sentiment ratio of 92.86%.

RESCENE Surges 64.27% to Take 2nd, LE SSERAFIM Jumps to 5th

There were notable shifts in rankings among the top groups. RESCENE claimed 2nd place. RESCENE's brand reputation index was 4,239,616, marking a 64.27% increase compared to the 2,580,951 recorded last month. RESCENE showed an upward trend, recording a communication index of 1,546,558 and a community index of 1,093,621.

Illit took 3rd place. Illit's brand reputation index was 3,883,353, up 1.38% from the previous month (3,830,314). BLACKPINK ranked 4th with 3,822,722, which was a 32.35% decrease compared to the previous month. LE SSERAFIM took 5th place with 3,403,644, representing a 55.17% increase from the previous month.

53.29 Million Big Data Points Analyzed, Brand Spread Decreases Slightly

The scale of big data used for this analysis was 53,294,296, a 2.21% increase from last month (52,141,384).

Koo Chang-hwan, director of the Korean Corporate Reputation Research Institute, stated, "The big data for the girl group brand category increased by 2.21% compared to the previous month. While brand consumption, issues, and communication rose, brand spread decreased slightly."

The top 30 girl group brand reputation rankings for July included I.O.I, RESCENE, Illit, BLACKPINK, LE SSERAFIM, Ive, aespa, TWICE, KiiiKiii, Red Velvet, fromis_9, OH MY GIRL, MEOVV, izna, WJSN, Babymonster, Nmixx, Hearts2Hearts, Apink, ITZY, STAYC, Mamamoo, FIFTY FIFTY, (G)I-DLE, tripleS, H1-KEY, Kep1er, Girls' Generation, KATSEYE, and KISS OF LIFE.