IssueTalk

izna turns DUMB HOT! into a 143-second burst for Japan debut

izna launches Japanese promotions with the DUMB HOT! music video and first mini album HANDLE WITH CARE across streaming and packages.

·

The group izna has embarked on full-scale activities toward the Japanese market. izna released the music video for 'DUMB HOT!', the title track from their first Japanese mini album 'HANDLE WITH CARE'.

izna Members Stare Into the Camera in 'DUMB HOT!' Music Video

Release of Japanese Debut Song 'DUMB HOT!' Music Video

The released music video densely captures the energy of the song throughout its 143-second running time. The video visually implements izna's visuals and the song's atmosphere, revealing the color of the title track.

Release of First Mini Album 'HANDLE WITH CARE'

This album is the first mini album prepared by izna to expand their connection with Japanese fans. The title track 'DUMB HOT!' is a song that contains izna's individuality, representing their color along with the album title 'HANDLE WITH CARE'.

Simultaneous with the album release, major streaming and download services have commenced. Various package products have also been unveiled, targeting both the digital and physical markets at once. Starting with this album, izna plans to continue communicating with local Japanese fans.

By Park Chul-won · More from this reporter
Share this story
in R X f @ BS TG WA M

Related articles