BoA goes blonde as BoA the LIVE sets its September Japan run

Singer BoA will meet her fans across Japan this coming September.

BoA's new agency, Baypal Entertainment, and The Square ENM revealed the schedule for the Japanese concert 'BoA the LIVE' through official SNS. The tour will kick off in Fukuoka on September 12, followed by Osaka Namba on the 19th, and Yokohama on the 20th.

BoA Transforms with Blonde Hair, Sending Warm Greetings in Japanese

In the released promotional video, BoA exudes a bright atmosphere with her new blonde hair style. Matching a light blue cardigan with a yellow skirt and a beige blouse, BoA personally greeted fans in fluent Japanese.

"This 'BoA the LIVE' concert will be held in Fukuoka, Osaka Namba, and Yokohama," BoA said in the video, adding, "I am really looking forward to meeting all the fans." She continued to express her sincerity toward local fans, saying, "I have prepared very hard, so I hope everyone comes to the show and enjoys it. I'll see you at the concert. This was BoA."

New Steps Following the Establishment of Her One-Person Agency

This tour marks the start of BoA's full-scale Japanese activities through Baypal Entertainment, the one-person agency she established this past March. BoA has been pursuing independent activities through Baypal Entertainment and The Square ENM, an agency she participated in directly from the initial planning stages.

The first fan concert, 'BoA THE MIC,' held this past June at the Yonsei University Sinchon Campus Grand Auditorium, was also a stage co-planned and produced by Baypal Entertainment and The Square ENM. Through this Japanese tour, BoA plans to continue her activities under her one-person agency system, starting with the Japanese market.