Song Hye Kyo eyes first-artist role at Shin Jai-ho's new agency
After ending 14 years with UAA, Song Hye Kyo is expected to join Shin Jai-ho's new management company before Netflix's Tantara.
Song Hye Kyo ends 14-year journey, seeks new home
Actress Song Hye Kyo is terminating her exclusive contract with UAA (United Artists Agency), the agency she has been with for 14 years. An official representing Song Hye Kyo stated on the 12th that she is building a consensus regarding her future career direction with an associate with whom she previously shared ties during her overseas activities. Specific contract terms or details regarding the establishment of a new company have not yet been disclosed.
During the process of parting ways with UAA, Song Hye Kyo expressed affection for CEO Park Hyun-jung. Recalling the past 14 years, Song Hye Kyo shared on her personal SNS, "I was truly happy during my time with UAA, and I will always cherish every moment we spent together as precious memories." UAA also expressed their support for Song Hye Kyo's future.
Likely to become the first artist for CEO Shin Jai-ho's new corporation
Industry insiders predict that Song Hye Kyo will sign with a new management company to be established by Shin Jai-ho, the former CEO of AAP. While there were many initial predictions that Song Hye Kyo would establish her own one-person agency, it is understood that plans are being coordinated for Shin to first establish an independent corporation to strengthen practical governance, with Song Hye Kyo signing as the new management's first artist.
The connection between CEO Shin Jai-ho and Song Hye Kyo began during her past activities in China. While serving at AAP, Shin played a partner role in designing Song Hye Kyo's global portfolio. Furthermore, Shin is the husband of the stylist whom Song Hye Kyo has relied on for over 20 years. Following the recent news of their marriage, observations suggest that the long-standing styling partnership and mutual trust influenced this move.
Preparing for next project, Netflix series 'Tantara'
CEO Shin Jai-ho recently expressed his intention to leave AAP and has been undergoing resignation procedures. AAP, which was led by Shin, currently manages artists including Go Youn Jung, Roh Yoon-seo, and Kim Dan.
As soon as the contract with her new agency is finalized, Song Hye Kyo will focus on her next project. She will return to the public eye through the Netflix original series 'Tantara,' which aims for a release in the fourth quarter of 2026.
