BTS' Jung Kook enters Graff history in an all-black suit
Graff names BTS' Jung Kook its first global ambassador in the brand's 66-year history, unveiling Laurence Graff Signature styling.
Jung Kook [BTS] Selected as First Global Ambassador in Graff's 66-Year History
Jung Kook [BTS] has been selected as the first global ambassador in the 66-year history of the high-end jewelry brand Graff.
Graff officially announced Jung Kook as its new global ambassador through its official website and SNS. The brand defined Jung Kook as a "cultural icon known for his versatile talent," citing his bold, sophisticated performance and creativity as the reasons for his selection.
Pictorial Featuring Laurence Graff Signature Line Released
Through recently released pictorials and behind-the-scenes videos, Jung Kook showcased styling that embodies the brand's identity. In this pictorial, Jung Kook wore an all-black suit paired with ear cuffs, necklaces, bracelets, and rings from the Laurence Graff Signature line.
In the behind-the-scenes video, Jung Kook shared his own styling tips, stating, "I thought the Laurence Graff Signature bangle was really cool, and it would be great to layer the bangles or coordinate them with a pendant."
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