The Tragedy of a Chaebol Remarried Woman: A Daughter's Revenge Narrative Hiding as 'Kang Copy'
A video for the JTBC drama 'Reborn Rookie' depicts the family conflicts and revenge narrative hidden behind the glamorous facade of a chaebol family, focusing on a daughter who enters the company as an intern to avenge her mistreated mother.

A dramatic narrative of family conflict and revenge unfolds behind the glamorous facade of a chaebol family. In a video for the JTBC drama 'Reborn Rookie', the story depicts a mother whose position within the family has shrunk due to the chairman's remarriage, and a daughter who watches this and vows revenge.
"Treated Like a Maid" The Hard Life of a Remarried Woman and the Daughter's Decision
In the video, Chairman Kang of Choi Seong Group faces a crisis as he becomes embroiled in controversy regarding a sudden hit-and-run accident. As it is revealed that the owner of the hit-and-run accident that occurred on the outer road in front of Toeseong Circuit is Chairman Kang, the impact grows as allegations of secondary damage, such as verbal abuse and assault against the victim, are raised. In this process, the mother, who is Chairman Kang's remarried partner, finds herself in a situation where she is treated no differently from a 'maid' rather than being welcomed within the household. Chairman Kang's children suspect that the remarried mother is trying to take over the family assets and show a cold attitude to drive her out of the house.

At the center of this conflict is Chairman Kang's daughter, Kang Bang-geul. After finishing her studies in the United States, Kang Bang-geul returns and joins Choi Seong Trading as an intern under the name 'KC Kang' while hiding her identity. The reason she chose the path of an intern who does not shy away from hard work instead of the glamorous life of a chaebol child is clear. According to the dialogue in the video, she returned to South Korea for the reason of "wanting to eat Mom's food," and she plans revenge to correct the unfair treatment her mother experiences in the house. Kang Bang-geul expresses her determined will toward her mother, saying, "I will repay everything you've suffered."
The Intern Called 'Kang Copy', An Infiltration Started While Hiding Her Identity
Kang Bang-geul adapts to her intern life while being called by various nicknames within the company, such as 'Kang Copy', 'Kang Coffee', and 'Kang Somaek'. She earns the trust of her colleagues by taking charge of everything from copying tasks to coffee delivery and making somaek at company dinners. In particular, her ability to perfectly grasp and deliver the employees' coffee preferences earned her the nickname 'Kang Coffee', and she is also called 'Kang Somaek' for showing her seamless somaek-making skills at company dinners. This is interpreted as a strategic move to thoroughly hide her identity and collect information, beyond simply showing diligence.
Kang Bang-geul receives warnings from her older sister and brother to "not disgrace Father's face and quietly quit the company," but instead, she promises to live as an existence that is merely 'a Kang in name only' by using this. Along with her vow to "make sure no one knows I am Father's daughter," she also shows reluctance toward her siblings, saying, "Don't call me 'Oppa, Oppa' in my company." Kang Bang-geul performs the role of an intern who observes the internal situation of the company while avoiding the eyes of her family, clarifying her purpose with the words, "Lest I miss the chance to take revenge."
The Collapsed Order of the Chaebol Family and the Prelude to Revenge
The internal strife among the children surrounding Chairman Kang's accident and succession issues increases the tension of the play. President Kang Jae-seong and President Kang Jae-gyeong are entangled in complex interests regarding allegations of slush fund creation and the handling of the accident. As circumstances emerge that President Kang Jae-seong and President Kang Jae-gyeong each created slush funds of 300,000,000,000 won and 350,000,000,000 won respectively, suspicions of the children's involvement also arise in the process of handling Chairman Kang's accident. In particular, Kang Jae-gyeong judges that the remarried mother is aiming for the family's property and shows a cold attitude to drive her out of the house.
Kang Bang-geul makes efforts to alleviate the sense of alienation her mother experiences in the house. She provides emotional support, such as sharing a room with her mother and saying, "Let's cover ourselves with Mom's blanket for now." At the same time, she shows the will to uncover the corruption and wrongdoings of the family. These actions of Kang Bang-geul go beyond simple familial love, leaving a long resonance as they foreshadow the beginning of revenge against the injustices within the chaebol family.
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